What’s Good For Women is Good For Business!

I had the opportunity to meet Sylvia Hewitt, co-founder of the Hidden Brain Drain, Harvard Professor and author of several books, including Top Talent. I’ve been researching Women, Talent and Leadership and what fascinates me the most is women are identified as the power behind the new Global economy and the various ways that smart companies and entrepreneurs are designing everything from marketing campaigns to solutions with this demographic in mind.

 You can read some case studies here: http://bit.ly/9A5O7ybut keep front and center , what’s good for women is good for business. How good? well if US based women-owned businesses were their own country, they would have the 5th largest GDP in the world, trailing closely behind Germany and ahead of countries including France, UK and Italy – that’s close to $2.8 trillion – and once again proves that women owned firms are not a small, niche market but a major contributor and player in overall economy.

The research revealed that One Woman every 60 seconds leaves her corporate position to start her own company. This suggests that corporations, wishing to retain their women and diverse talent, need to adjust to create a positive work culture; while creating tremendous for all in leveraging that talent, collaborating with that talent, and servicing that talent.

 Do your marketing efforts, products and services focus on women? Truly beyond making your service “pink”? Share with us your innovations, thoughts and successes and help to build this network and enhance our collaborative experiences – after all, collaboration is something women do exceedingly well

 Janet Wise , MS , Founder: The Collaborative Factor